About the role
TL;DR
Strategic lead on assigned accounts, owning diagnosis, roadmap, and revenue outcomes.
- •The Strategist is the strategic lead on assigned accounts.
- •They own diagnosis, roadmap, and revenue outcomes.
- •Key Responsibilities Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales) Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted Requirements Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift) Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss Diagnose, don't sell.
- •Discovery is consultative.
Required skills
Growth Marketing
Domain expertise
ecommerce