TL;DR
Manage PR and communications for B2B clients, driving earned media and thought leadership.
• Directive is seeking a sharp PR practitioner with a track record of landing impactful B2B coverage. • This role involves leading day-to-day PR delivery for client accounts, including earned media, media relations, and thought leadership. • Key Responsibilities Develop and execute integrated PR strategies for B2B clients. • Build and maintain strong media relationships across relevant press. • Craft compelling narratives and pitches for meaningful coverage. • Support executive positioning programs and influencer briefing programs. • Track and report on program performance against KPIs. • Requirements 4-7 years of experience in PR and communications. • Agency experience required; B2B or B2B tech experience strongly preferred. • Demonstrated track record of earning meaningful media coverage. • Strong media relationships and ability to build new ones. • Hands-on experience with executive thought leadership programs. Read full description View original posting →