Associate Director, Social Media
DirectivePerformance Marketing company
United States$100,000 - $135,000Director
Marketing
About the role
TL;DR
Lead a team of social media strategists, driving strategic excellence and client success in B2B paid social advertising.
- •Directive is seeking a passionate Associate Director of Paid Social to lead a team of social media strategists.
- •This role is crucial for driving strategic excellence and developing talent within the Communications team, focusing on innovative B2B social media marketing.
- •Key Responsibilities Lead and mentor a pod of up to 8 Social Media Strategists.
- •Set client engagement goals and ensure adherence to best practices and methodology.
- •Proactively identify and remove roadblocks for campaign success.
- •Foster a culture of accountability and empower team members through clear communication.
- •Requirements 4+ years of experience in performance/digital marketing agency, preferably B2B. 2+ years of people management experience.
- •Deep expertise in paid social advertising, specifically LinkedIn Ads and Meta.
- •Proficiency in advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, and 6Sense.
- •Ability to analyze campaign performance data and make data-driven decisions.
Required skills
Google AnalyticsGA4ExcelMentoringCoaching
Domain expertise
consultingmartech
Benefits & perks
Medical, Dental, Vision, Disability insurance, Life insurance, Mental health support, Physical therapy, Virtual workouts, Primary care membership, Unlimited PTO, Paid Company Holidays, Birthday Off, End of Year Recharge, Paid Parental Leave, 401(k) with company match, Annual bonus, Company-wide Retreat
Tech stack
Google AnalyticsGA4Excel