Senior Marketing Specialist, German Market

Drive growth in the German market for Taskrabbit.

• •Taskrabbit is seeking a savvy, data-driven Senior Marketing Specialist to drive growth in the German market.
• •Key Responsibilities Own and execute the go-to-market strategy for Germany across paid and organic channels.
• •Develop localized marketing campaigns and lifecycle journeys to convert new visitors into loyal clients.
• •Collaborate with channel managers to ensure ROI-focused, localized marketing efforts.
• •Set and monitor performance metrics (CAC, ROAS, conversion rate, retention) and iterate based on learnings.
• •Partner with Product, Operations, Partnerships, Localisation, and Data teams to optimize the funnel and client experience.
• •Requirements Proven experience in a marketing specialist role, preferably in the on-demand economy or marketplace.
• •Strong data-driven decision-making skills and experience with full-funnel marketing.
• •Proficiency in managing paid performance channels (SEM, Social, Display) and organic levers (SEO, CRM, Influencer, PR).
• •Excellent communication and collaboration skills, with fluency in German (Native) and Intermediate to Advanced English.