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Lifecycle Marketing Manager

AtoBPayments company
San Francisco Bay AreaMid
Marketing

About the role

Own customer engagement at scale through lifecycle marketing.

  • We're looking for a Lifecycle Marketing Manager to own customer engagement at scale.
  • Key Responsibilities Own the end-to-end lifecycle marketing strategy and execution Build and optimize complex, multi-channel email flows in HubSpot Design and execute targeted campaigns based on customer behavior Run rigorous A/B tests on subject lines, messaging, timing, creative, and audience segmentation Partner cross-functionally with Product, Sales, Partnerships, and Customer Success Requirements 4-6 years of experience in lifecycle marketing, email marketing, or customer engagement roles Deep expertise in HubSpot and modern email marketing platforms Strong analytical skills with fluency in interpreting marketing metrics, customer data, and A/B test results A creative, strategic thinker who finds new ways to engage customers Demonstrated ability to work with AI-driven tools to enhance productivity
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Tech stack

HubSpot

Match insights

Tech:HubSpot
Level:Mid

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