Strategist (Creative)

Lead platform-native campaign strategies combining creative storytelling with measurable brand impact.

• •As a Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.
• •You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond.
• •Key Responsibilities Lead the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals Write high-quality briefs and strategic decks that inspire both clients and creators Requirements 5–7+ years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.