Product Marketing Lead (Acquisition & Activation)

Own and iterate the content strategy for acquisition at Neko Health.

• •Neko Health is redefining preventative care.
• •As Product Marketing Lead, Acquisition & Activation, you will own how Neko communicates its proposition from the first touchpoint to the decision to book, translating Neko's offering into compelling narratives.
• •Key Responsibilities Build and own the prospective member messaging framework.
• •Own and iterate the content strategy for acquisition.
• •Develop robust research and reporting for continuous learning.
• •Embed Medical/Legal/Regulatory review into all workflows.
• •Requirements 5-7 years in product marketing or lifecycle marketing.
• •Genuine interest in the future of healthcare.
• •Track record of developing and owning messaging frameworks.
• •Familiarity with organic and paid acquisition channels.