Growth Manager/Senior Growth Manager
Cypher GamesMobile Gaming company
IstanbulSenior
The Raine Group
Play Ventures
MIT
E2VC
Big Bets
Humam Sakhnini
Marketing
About the role
TL;DR
Drive game growth through data-driven user acquisition and marketing optimization.
- •At Cypher Games, we build games that reach millions of players around the world.
- •Growing those games requires a deep understanding of players, creativity backed by data, and continuous experimentation.
- •As a Senior Growth Manager / Growth Manager, you will drive the growth of our games by developing and executing data-driven user acquisition strategies, optimizing marketing performance, and discovering new opportunities to scale.
- •Key Responsibilities Plan, execute, and optimize user acquisition campaigns across major advertising platforms.
- •Monitor campaign performance and continuously improve key metrics such as ROAS, CPI, LTV, and retention.
- •Design and execute creative testing strategies in collaboration with Marketing Artists and Creative teams.
- •Analyze campaign, product, and player data to identify growth opportunities and improve marketing efficiency.
- •Manage marketing budgets and optimize channel allocation based on performance.
- •Requirements 2+ years of professional experience in mobile game marketing, user acquisition, or performance marketing.
- •Professional experience in the mobile gaming industry is required.
- •Proven experience managing paid user acquisition campaigns for mobile games.
- •Strong analytical skills with the ability to make data-driven decisions.
- •Experience with attribution and analytics platforms such as AppsFlyer, Adjust, or similar tools.
Required skills
Growth MarketingPerformance MarketingGoogle AnalyticsGA4A/B Testing
Domain expertise
gaming
Tech stack
Google AnalyticsGA4Looker Studio