Sales Engineer
CoLabEngineering Collaboration company
RemoteMid
Insight Partners
Y Combinator
Intrepid Growth Partners
Killick Capital
Pelorus VC
Spider Capital
Sales & Account ManagementNew
About the role
TL;DR
Sales Engineer to help mechanical engineering teams leverage AI for product development.
- •About CoLab At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.
- •We build AI for engineers designing cars, medical devices, and jet engines.
- •Products this complex aren't sketched and sent to production.
- •Teams spend months on iterations, reviews, and tests, predicting how every part performs before anything is built.
- •CoLab is where those reviews happen, and we capture the rationale behind every change.
- •Other tools show what changed between versions.
- •Only CoLab knows why.
- •That's how our AI helps manufacturers like Bobcat, Triumph Motorcycles, and GE Appliances make better decisions, eliminate rework cycles, and get to market faster.
- •Proudly based in St.
- •John’s, Newfoundland, CoLab started with one customer in 2018.
- •Since then we’ve raised a $72M Series C, been named the 57th fastest growing company in North America by Deloitte (Fast 500™), signed multi-year AI partnerships with companies like Bombardier, and grown to a team of 250+.
- •What is Sales Engineering at CoLab? Sales Engineering at CoLab is a team of mechanical engineers who sit at the intersection of product, sales, and customer success.
- •They act as product experts, industry experts, and the voice of the customer—playing a critical role in helping prospects and customers realize the full value of CoLab.
- •The team operates across three core functions: Sales Engineers (SEs): Focus on the pre-sales experience, partnering with prospective customers to evaluate CoLab and understand how it fits into their workflows and engineering challenges.
- •Customer Solutions Engineers (CSEs): Work with existing customers to drive complex deployments and transform how teams collaborate.
- •They help organizations adopt new ways of working enabled by CoLab to achieve ambitious outcomes.
- •Mechanical Forward Deployed Engineers (MFDEs): Partner closely with specific customers to design and build tailored solutions for unique or high-impact problems, working alongside dedicated software engineering resources at CoLab.
- •While this role is focused on the pre-sales Solutions Engineer function, the strongest candidates bring a skill set that can flex across all three areas.
- •Sales Engineers at CoLab are not siloed—they are adaptable, customer-centric, and capable of contributing wherever they can drive the most impact.
- •As the team grows, we will be exploring how CSE’s and SE’s could become more of a single role.
- •All three functions regularly: Prepare and deliver engaging, specific demos that showcase how CoLab addresses customer pain points and delivers unique value.
- •Partner with Account Executives and Customer Success Managers to solve challenging customer problems across diverse mechanical design and engineering use cases.
- •Understand a customer’s current-state workflows, pain points, and how they map to business outcomes.
- •Map how customers work today to CoLabs capabilities, and challenge them on new ways of working with what CoLab unlocks.
- •Be a trusted advisor to customers and prospects, on what is possible with AI in the context of mechanical engineering today, and in the future.
- •Partner with Product Managers on new product initiatives to incorporate the perspective of a mechanical engineer in what we’re building.
- •Share customer insights with Product to ensure we’re always building what our customers need.
- •Act as an instructor to cross functional teams at CoLab for engineering topics.
- •Example: “What is Injection Molding, what is DFM in this context.” Work with Sales, Customer Success, Marketing, and Product to improve go-to-market strategy and enhance the customer experience.
- •What you specialize in as a pre-sales SE.
- •CoLab is a category-creating product, which means you’re not just showing a tool, you’re helping people understand a new way of working.
- •As a pre-sales Sales Engineer, you specialize in guiding everyone from end users to executives in seeing what’s possible and why it matters for how they work today.
- •You will specialize in: Tailored demonstrations for different industries, use-cases, and customers.
- •How we position CoLab in initial conversations and our sales process for mapping their challenges to CoLab's solution.
- •The execution of evaluation periods with potential customers.
- •Clearly articulating business value, ROI, and impact to both technical and non-technical stakeholders.
- •Support customer onboarding and success transitions by ensuring alignment from first value to long-term adoption.
- •What you’ll need: Brings broad industry exposure—whether in automotive, aerospace, heavy equipment, medical devices, or another complex mechanical space.
- •Equally comfortable in front of a whiteboard or a C-level boardroom—able to translate engineering problems into business outcomes.
- •Able to work cross-functionally with Sales, Product, Marketing, and CS teams.
- •Strong communicator, adept at tailoring technical discussions to different audiences.
- •Comfortable juggling multiple strategic and tactical initiatives in parallel.
- •Industry Domain expert
- •you have deep knowledge and experience with knowledge of CAD/PLM tools Ability to comprehend use cases and demonstrate industry domain expertise to establish credibility with customers.
- •Ability to break down complex topics into easy to digest information Who you are: A mechanical engineer by background, with real-world experience in product development, engineering processes, and design.
- •One team, one mission
- •you are a team player with an ownership mindset and no ego.
- •Relationship builder
- •you are able to build trust and strong relationships with customers and internal CoLab stakeholders.
- •you have excellent communication and presentation skills, with a strong ability to convey your message.
- •you are able to make your own content, deliver demos, and autonomously strive to hit tough timelines Bonus points if you have been a solutions (sales) engineer before.
- •The extra details: Compensation: This is a full-time, permanent position with a competitive compensation package that includes an executive stock options package.
- •Benefits: Canada: This role offers an extended health and benefits package that includes unlimited paid vacation and RRSP matching.
- •USA: This role offers health and dental insurance (covered at 100% for the employee) and unlimited PTO.
- •Remote/Hybrid Work: Our main office location is in St.
- •John’s, NL where we offer hybrid and remote opportunities.
- •This role has the flexibility to work from anywhere within Canada or the USA.
- •Travel Expectations While this is a fully remote role, travel is a consistent part of the job.
- •There are three primary types of travel you can expect: Team Weeks: Once per quarter, the sales team or entire company gets together in person.
- •These typically involve traveling out on a Monday and returning on a Thursday or Friday.
- •Two of these each year are held at our headquarters in St.
- •John’s, Newfoundland, and the others take place in more central locations that evolve as the team grows.
- •On-sites: For more strategic accounts, we travel to meet customers in person during the evaluation process.
- •These trips are focused on running workshops and building stronger relationships.
- •Most on-sites involve one day with the customer, with travel on either side.
- •Travel is primarily within North America, and you can expect roughly one trip per month on average.
- •Conferences: Sales Engineers play a key role at industry events and conferences.
- •These trips typically involve traveling out on a Monday and returning later that week.
- •Conference attendance is shared across the team, and you can expect to attend one per year.
Required skills
SalesSolution SellingPresentation Skills
Domain expertise
aerospaceautomotivedeveloper-toolsaiproductivity
Benefits & perks
Executive stock options, Extended health and benefits package, Unlimited paid vacation, RRSP matching, Health and dental insurance, Unlimited PTO, Remote work
Tech stack
PythonJavaScriptTypeScriptSQLBashReactNode.jsAWSGoogle CloudAzureDockerKubernetesCI/CDGitLinuxJiraConfluenceFigmaPostmanSwaggerREST APIProduct ManagementAgileScrumKanbanUser ResearchA/B TestingRoadmappingStakeholder ManagementPRDs