Growth Marketing Manager
Coins.phCryptocurrency Exchange company
Taguig City, PhilippinesManager
Ribbit Capital
Innovation Endeavors
Old Fashion Research
Joffre Capital
Naspers
BEENEXT
Marketing
About the role
TL;DR
Drive user acquisition and engagement for Coins.ph's payment products.
- •Coins.ph is seeking a dynamic Marketing Manager to drive user acquisition and engagement for its payment products.
- •Key Responsibilities Develop and execute innovative 360° marketing plans to drive user adoption and transaction volume.
- •Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners.
- •Leverage consumer insights, market data, and competitive intelligence to tailor global best practices to the unique nuances of the Filipino market.
- •Own the end-to-end management of marketing campaigns, from budgeting and planning to creative development, performance tracking, and ROI analysis.
- •Collaborate closely with Product, Business Development, and Analytics teams to ensure alignment on growth goals and seamless execution of initiatives.
- •Requirements Must-Have: 5+ years of experience in user growth, marketing, or partnership roles, with a proven track record of developing successful strategies and executing co-marketing campaigns with merchants and partners.
- •Preferred: Experience within a leading payment company/e-wallet in PH (e.g., Alipay, WeChat Pay), a global fintech/payment company, or an Internet company's overseas ventures (preferably in Southeast Asia).
- •Must-Have: Proven track record of developing successful marketing strategies and executing co-marketing campaigns with merchants and partners.
- •Deep understanding of the digital payments landscape, user behavior, and competitive dynamics.
- •Experience in Southeast Asian markets is a strong plus.
- •Strong analytical skills with the ability to translate data into actionable insights and marketing strategies.
- •Excellent communication, negotiation, and relationship-building skills.
- •Bachelor's degree in Marketing, Business, or a related field.
Required skills
Growth MarketingDigital MarketingPerformance MarketingContent MarketingSEOSEMEmail MarketingProduct MarketingBrand MarketingCommunity ManagementSocial Media MarketingDemand GenerationMarketing AnalyticsCopywriting
Nice-to-have skills
Business DevelopmentSalesEnterprise SalesAccount ManagementB2B SalesRevenue OperationsSalesforceHubSpotNegotiationPartnership Management
Domain expertise
fintech
