Vice-président(e), Marketing – Spectacles internationaux et Amériques | Vice President Marketing – International & Americas Shows
Cirque du Soleil Entertainment GroupLive Entertainment, company
London, United KingdomDirector
TPG Capital
Fosun Capital Group
La Caisse de dépôt et placement du Québec
Catalyst Capital Group
Marketing
About the role
TL;DR
Lead global marketing for Cirque du Soleil shows, driving revenue and demand across international and Americas markets.
- •The Vice President, Marketing is responsible for driving profitable demand for Cirque du Soleil shows globally, with accountability for marketing revenue results for touring and resident productions in international and Americas markets.
- •Key Responsibilities Achieve revenue targets for ticketing, attendance, paid sales mix, and marketing efficiency across the international and Americas portfolio.
- •Implement a unified marketing system covering sales launch, launch, and maintenance phases, applied consistently to all touring and resident shows.
- •Lead, develop, and coach three regional marketing leadership teams and their supporting agencies.
- •Define the global media strategy and allocate budgets based on measured contribution rather than historical practices.
- •Integrate CRM, pricing, and revenue optimization decisions into show marketing plans.
- •Requirements Over 12 years of marketing leadership experience in an international, multi-market context, including direct revenue objective accountability.
- •Demonstrated ability to manage marketing as a commercial engine contributing directly to sales, performance, and profitability.
- •Experience in live entertainment, sports, attractions, hospitality, or any perishable inventory-based sector.
- •Significant experience managing managers and distributed teams across different time zones, including teams associated with touring operations.
- •In-depth expertise in paid media strategy and large-scale budget allocation, with strong analytical rigor.
Required skills
CRMGoogle AnalyticsExcelPowerPointDemand GenerationProduct MarketingBrand MarketingPerformance MarketingMarketing AnalyticsBusiness DevelopmentAccount ManagementRevenue Operations
Domain expertise
entertainment-music
Tech stack
CRMGoogle AnalyticsGA4Looker StudioExcelPowerPoint