Regional Marketing Manager, APAC
Checkout.comPayments company
Singapore, SingaporeManager
Coatue
DST Global
Dragoneer Investment Group
Endeavor Catalyst
Altimeter Capital Management
Blossom Capital
Marketing
About the role
TL;DR
Drive product marketing strategies and Go-To-Market execution across the APAC region.
- •Seeking a Regional Marketing Manager, APAC to drive market-led and product-focused marketing strategies across the Asia-Pacific region.
- •This role shapes regional product positioning, messaging, and Go-To-Market execution.
- •Key Responsibilities Develop APAC-specific positioning and translate global value propositions into regionally resonant narratives.
- •Lead Go-To-Market planning for product launches and feature releases across multiple APAC territories.
- •Create tailored regional content, including industry reports, whitepapers, podcasts, sales decks, and solution briefs.
- •Partner with Sales and Account Management to drive adoption and revenue growth.
- •Plan and execute integrated campaigns, including events, webinars, and strategic partnerships.
- •Requirements 6-10+ years of experience in Product Marketing, Regional Marketing, or B2B Marketing, ideally within Fintech, Payments, or SaaS.
- •Deep understanding of APAC markets with a proven track record of working across diverse cultures.
- •Demonstrated ability to develop Go-To-Market strategies and high-quality marketing content.
- •Strong experience in Sales Enablement and revenue-focused marketing initiatives.
- •Exceptional cross-functional collaboration skills.
- •Fluency in English and Mandarin required; proficiency in Japanese is a significant advantage.
Required skills
Product MarketingGo-to-Market
Domain expertise
fintech