Trade Growth Lead
CheckatradeHome Services company
Moorgate, United KingdomMid
Brookfield Corporation
Marketing
About the role
TL;DR
Drive trade growth from sign-up to monetisation at Checkatrade.
- •As our Trade Growth Lead, you'll drive the growth journey from sign-up to monetisation for trades joining Checkatrade.
- •Key Responsibilities Own the Trade Growth Funnel, increasing volume and quality of trade sign-ups.
- •Lead a high-tempo experimentation programme across acquisition journeys and onboarding flows.
- •Translate marketing instinct into product experiences, optimising end-to-end conversion.
- •Be the analytical centre of gravity, evolving the funnel model to track every stage from impression to first paid action.
- •Work in an AI-native way, using tools like Anthropic API to accelerate experimentation and automation.
- •Influence across the business, shaping the future direction of trade acquisition at Checkatrade.
- •Requirements Experience in Growth, Product, Operations, or Growth Marketing with a track record of owning funnels and making them move.
- •Strong analytical capability, comfortable with SQL, experiment design, statistical significance, and funnel modelling.
- •A structured approach to experimentation, with experience in designing and running A/B tests, multivariate tests, or holdouts.
- •Hands-on experience with AI tools in your day-to-day work, using Anthropic API to build tooling and run analysis.
Required skills
Growth MarketingA/B TestingProduct-Led GrowthSQLAnthropic API
Domain expertise
fintech
Benefits & perks
Competitive salary, Health, well-being and learning support, Gym membership, Smart Tech Scheme, Cycle Scheme, Birthday/Special day leave, Buy & sell holiday scheme
Tech stack
SQLA/B TestingAnthropic APIProduct-Led Growth