Manager, Customer Lifecycle Marketing

Own how Benepass engages customers and their employees across the full lifecycle.

• •Benepass is hiring a Manager, Customer Lifecycle Marketing to own how we engage customers and their employees across the full lifecycle.
• •Key Responsibilities Define how Benepass engages customers and members across onboarding, activation, engagement, and renewal Build lifecycle programs that drive adoption, education, and sustained usage Develop campaigns that increase benefit awareness, card usage, and program adoption Collaborate with Product Marketing and Customer Success to support launches, renewals, and expansion opportunities Define and track lifecycle KPIs (activation, engagement, utilization) Requirements 4-7+ years in customer, member, and/or lifecycle marketing roles Experience in B2B2C environments or marketing to both business buyers and end users Strong experience building and executing lifecycle or engagement campaigns across multiple channels Excellent writing and communication skills, with the ability to simplify complex concepts Experience working with CRM or marketing automation platforms (e.g., Customer.io, Braze, Iterable)