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Vertical Marketing Lead, Americas

AnysphereAI Coding company
San FranciscoSenior
Marketing

About the role

Architect and scale enterprise marketing efforts across key industries.

  • We are seeking an Americas Vertical Marketing Lead to architect and scale Cursor’s enterprise marketing efforts across several key priority industries.
  • In this role, you will build, mentor, and direct a high-performing team of specialized marketers to define the vertical strategy, establish a synchronized calendar of high-impact programs, and create account-based marketing playbooks to drive pipeline and revenue growth.
  • Key Responsibilities Architect the Vertical Strategy: Partner across the organization to ensure you and your teams are building short and long-term vertical GTM strategies.
  • Wall-to-Wall ABM Execution: Oversee multi-tiered, account-based marketing frameworks designed to deeply penetrate target accounts.
  • High-Touch Field Experiences: Direct a synchronized regional calendar of high-value field activations including bespoke experiences such as executive dinners, immersive customer workshops, account takeovers and industry summits.
  • Outcome Obsession: Hold accountability for full lifecycle execution, ensuring your team delivers targeted executive attendance, logistical excellence, and accelerated post-event sales follow-up.
  • Data-Driven Optimization: Establish and monitor team KPIs tied to account engagement, penetration, pipeline contribution, and revenue impact.
  • Requirements Proven Leader: 8+ years of progressive leadership experience with a track record of building, scaling, and inspiring high-performing marketing teams.
  • Coaching excellence: Demonstrated ability to develop talent, drive career growth, and create environments where top performers thrive.
  • Change management prowess: Ability to lead organizational transformation, drive adoption of new processes, and navigate ambiguity in fast-paced, high-growth environments.
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