Staff Marketing Analyst

Serve as the primary strategic architect for the Global Reactivations function.

• •Serve as the primary strategic architect for the Global Reactivations function, bridging complex data ecosystems with executive decision-making.
• •Key Responsibilities Partner with Marketing and Growth leadership to define KPI trees and measurement frameworks.
• •Architect advanced analytics solutions using BigQuery, GA4, and behavioral datasets.
• •Design and analyze rigorous A/B tests and incremental lift studies.
• •Lead the integration of AI and automation tools to build scalable, self-service reporting assets.
• •Develop automated reporting and dashboards that democratize data access.
• •Requirements 7+ years of experience in Customer/Marketing Analytics.
• •Advanced SQL & BigQuery expertise.
• •Strong Python and Excel skills.
• •Proficiency in data visualization tools such as Tableau, Looker.