GTM Engineer (Marketing)

Owns marketing automation, attribution, SEO/AEO tooling, and AI-driven content operations.

• •The GTM Engineer (Marketing) owns Branch's marketing automation, attribution, SEO/AEO tooling, and AI-driven content operations, partnering with Marketing and RevOps to link activity to pipeline outcomes.
• •Key Responsibilities Own HubSpot marketing automation, campaigns, forms, and lifecycle logic.
• •Build segmented nurture tracks and lead enrichment/routing for Marketing-sourced contacts.
• •Develop AI agents for content generation and SEO/AEO workflows.
• •Standardize attribution and build automated performance reporting across data sources.
• •Manage technical SEO tooling and monitor organic ranking and competitor movements.
• •Requirements Experience with HubSpot and marketing automation/campaign operations.
• •Familiarity with SEO tooling and keyword monitoring workflows.
• •Experience building attribution and marketing performance reports (Google Analytics and ad platforms).
• •Data quality and lead lifecycle management experience between Marketing and Sales.