Product Marketing Manager
Candid HealthRevenue Cycle company
San Francisco, United States$160K - $195KSenior
Oak HC/FT
8VC
Y Combinator
First Round Capital
Sixth Street Growth
Marketing
About the role
TL;DR
Craft the narrative for Candid Health's product roadmap and articulate the differentiated benefit we bring to our customers.
- •Craft the narrative for Candid Health's product roadmap and articulate the differentiated benefit we bring to our customers as a transformative autonomous revenue cycle automation platform.
- •Key Responsibilities Partner closely with Marketing, Product, Sales, Customer Success, and Partnerships to understand Candid Health's GTM needs.
- •Plan and execute integrated marketing campaigns across multiple channels to drive product adoption, pipeline generation, and customer engagement.
- •Build the product marketing function from the ground up, establishing scalable program elements tailored to Candid Health's unique position.
- •Research and identify industry best practices, market trends, and competitive insights to design winning positioning frameworks and messaging.
- •Build high-quality deliverables including pitch decks, battlecards, demo videos, 1-pagers, and proposal templates to enable commercial teams.
- •Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. 3 to 6 years of experience in dedicated Product Marketing roles, specifically in the Enterprise B2B space.
- •Experience in building and maintaining successful, end-to-end go-to-market strategies and launch plans for enterprise SaaS products.
- •Well-developed opinions on value-based messaging, extractable use-case narratives, and competitive positioning strategies.
- •Excellent cross-functional influence and a builder's mindset.
- •Clear and concise communication skills, with the ability to explain complicated, technical ideas in simple, value-driven terms.
Required skills
Product MarketingGo-to-MarketFeature PrioritizationCustomer DiscoveryProduct AnalyticsCompetitive AnalysisProduct OperationsGrowth StrategyMonetization StrategyProduct-Led GrowthProduct StrategyPresentation Skills
Domain expertise
healthcare
Benefits & perks
equity