Product Marketing Manager, PLG
CanalsAI-powered workflow company
New York, United StatesSenior
Base10 Partners
Applico Capital
Marketing
About the role
TL;DR
Drive contractor adoption and growth through in-product experiences.
- •You'll own product-led growth for our contractor audience at Canals, playing a key role in how we expand to this new and growing customer segment.
- •Key Responsibilities Design and optimize in-product onboarding flows and self-serve activation experiences for our contractor audience Develop the in-product messaging, nudges, and prompts that move contractors from first touch to activated user Instrument the contractor funnel and run experiments to improve conversion and retention Partner with Product and Engineering to bring in-product growth moments to life Develop messaging and positioning for contractor-facing products and features based on primary and secondary research Requirements 3-5 years experience in product marketing Hands-on experience with PLG or in-product growth—you've designed onboarding flows and activation experiences, not just observed them Strong data fluency, you pull your own numbers, run experiments, and know what to do with what you find Excellent written and verbal communication skills Strong cross-functional collaborator who works well with and can "speak the language" of Product, Sales, Customer Success, and Engineering
Required skills
Product MarketingProduct-Led GrowthA/B Testing
Nice-to-have skills
Product-Led GrowthDigital MarketingContent MarketingSEOProduct Analytics