Brand Marketing Manager
CampusOnline Higher company
New York, United States$110K - $140KManager
Founders Fund
Bloomberg Beta
Sam Altman
Jason Citron
Dylan Field
Rethink Education
Marketing
About the role
TL;DR
Lead brand, content, and social media strategy to grow brand awareness and engagement.
- •We're looking for a Brand Marketing Manager to lead the execution of our brand, content, and social media strategy.
- •You'll bring strong creative judgment, operational excellence, and team leadership to help us grow brand awareness, elevate our storytelling, and drive measurable engagement.
- •Key Responsibilities Own brand execution across channels.
- •You'll translate brand strategy into content and social media plans that are consistent, creative, and effective.
- •Manage and mentor.
- •You'll serve as a people manager on the marketing team and directly manage external agencies and creative vendors (e.g., social, video, and photography partners).
- •Drive high-quality content.
- •You'll work across teams to develop, refine, and execute messaging that supports our brand and business goals, including content about our degree programs, value proposition, and student outcomes.
- •Collaborate cross-functionally.
- •You'll partner with teams across Admissions, Employer Partnerships, and Student Affairs to ensure our brand is reflected consistently in both internal and external communications.
- •Improve processes.
- •You'll help streamline workflows, strengthen creative briefing processes, and ensure documentation is organized and accessible (e.g., in Notion).
- •Be a brand steward.
- •You'll serve as a key point of contact for our external brand consultants and help ensure brand guidelines are understood and applied throughout the organization.
- •Requirements Have 4-6 years of experience in brand marketing, content marketing, or social media, ideally including 2+ years managing people and/or agencies.
- •Know how to turn strategy into execution.
- •You've led or supported brand and content campaigns across owned and paid channels.
- •Are a strong project manager who can balance timelines, vendors, and internal stakeholders.
- •Bring strong creative judgment and can review or brief creative assets with clarity and direction.
- •Are organized and proactive, with experience managing documentation, tools, and cross-functional collaboration.
- •Have a growth mindset and are excited to take on increasing ownership as the team grows.
Required skills
Brand MarketingContent MarketingSocial Media MarketingProject Management
Nice-to-have skills
Digital MarketingSEOEmail MarketingPerformance MarketingMarketing Analytics
Domain expertise
edtech
Benefits & perks
Medical, dental, and vision insurance, 401(k) match, Fertility benefits via Carrot, Flexible Time Away + paid holidays, In-office lunches for our NY Office, Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office), Social events - happy hours, birthday celebrations, holiday parties, & more!, Opportunity to make an impact – you’ll be an integral player in bringing our vision to life
Tech stack
NotionSlack