Senior Manager, CRM

Lead global CRM campaigns for customer upsell and winback.

• •Join Babbel's NY-based team as a Senior Manager, CRM to lead global customer upsell and winback campaigns.
• •Key Responsibilities Develop and execute a global CRM campaign strategy.
• •Lead the end-to-end development, deployment, and continuous optimization of personalized customer journeys.
• •Identify and implement new upsell and winback programs.
• •Plan and maintain a revenue-focused campaign calendar.
• •Continuously improve performance through rigorous experimentation and optimization.
• •Requirements At least 5 years of CRM experience in a high-volume, revenue-focused role.
• •A test-and-learn approach to work.
• •Strong understanding of international markets and corresponding customer behaviors.
• •Hands-on experience with building and optimizing upsell-focused marketing campaigns.