TL;DR
Senior Data Scientist to drive marketing efficiency, attribution, and experimentation.
- •Rocket Money is seeking a Senior Data Scientist to enhance marketing efficiency, attribution, and experimentation.
- •This role will focus on developing advanced models and leading product scientific experimentation programs.
- •Key Responsibilities Build and integrate customer lifetime value models into marketing operations.
- •Design and conduct experiments to estimate the impact of marketing and product strategies.
- •Develop scalable machine learning pipelines for marketing and product experimentation.
- •Mentor other team members and ensure quality in production systems.
- •Architect predictive feedback mechanisms for digital ad networks.
- •Requirements 6+ years of professional experience in data science.
- •Proficiency in SQL, at least one scripting language, statistical modeling, and engineering scalable experimentation solutions.
- •Direct experience building production-grade tooling for operational use.
- •Experience designing and assessing experiments for user-facing experiences.
- •Deep experience in customer segmentation, customer lifetime value modeling, A/B testing, causal inference, or media mix modeling.
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