Content Marketing Manager
GoCardlessPayments company
Leeds, United Kingdom£48,000 - £72,000Manager
Bain Capital Ventures
Balderton Capital
Notion Capital
Accel Partners
BlackRock Private Equity Partners
GV (formerly Google Ventures)
Marketing
About the role
TL;DR
Create content for existing customers to increase product usage and upsells.
- •GoCardless is seeking a Content Marketing Manager to join their Global Growth team.
- •This role focuses on creating content for existing self-serve customers to drive product usage and upsells through lifecycle communications and demand generation campaigns.
- •Key Responsibilities Act as a content consultant, providing expertise on copy and tone of voice across various channels.
- •Create content for diverse formats including emails, chatbots, video scripts, blogs, and masterclasses.
- •Develop and execute content calendars aligned with customer campaigns and global initiatives.
- •Analyze campaign data to evaluate performance and inform optimization strategies.
- •Partner with Customer Advocacy and Product Marketing teams to create customer case studies and testimonials.
- •Requirements 4-6 years of experience in a B2B marketing content role.
- •Confident and experienced writer with a strong understanding of tone of voice and brand guidelines.
- •Experience creating both written and spoken content (blogs, emails, webinars, video scripts, infographics).
- •Highly capable of writing both short and long-form copy, ensuring topics are digestible and engaging.
- •Proficiency in using data to validate ideas and measure impact.
Required skills
Content MarketingEmail MarketingCopywritingSalesforce
Domain expertise
fintech
Benefits & perks
Wellbeing support, Medical cover, Work away scheme, Adaptive Working, Parental leave, Learning Budget, Generous holiday allowance, 3 annual volunteer days, 4 annual business-wide wellness days
Tech stack
Email MarketingSalesforce
