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Marketing and Comms Lead

AnkarPatent Management, company
London, United KingdomSenior
Marketing

About the role

Own product positioning and sales enablement for Ankar.

  • We're looking for a visionary Product Marketer to own our positioning and sales enablement.
  • Key Responsibilities Collaborate with founders and sales, product, and go-to-market leadership to translate product and market insights into a focused brand messaging framework Produce compelling editorial content, such as blog articles and case studies, to define and evolve Ankar's positioning as a thought leader in the innovation and patent space across the US and Europe Develop and execute the marketing strategy across content, website, social, campaigns, and events Design campaigns and programs that will bring Ankar into conversations with enterprise buyers Measure marketing success through commercial impact, not vanity metrics Requirements Proven experience in B2B marketing, ideally in high-growth SaaS startups or scale-ups selling to enterprise and/or legal audiences Exceptional writing skills in English across multiple formats (e.g., case studies, interviews, and thought leadership) Data-driven decision-maker with commercial acumen Strong design and editorial instinct Builder mindset with extreme ownership of outcomes
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