Senior Manager, Brand Communications
BusPatrolSchool Bus company
Austin, United StatesSenior
GI Partners
FIT Ventures
Weatherford Capital
Oaktree Capital Management
Marketing
About the role
TL;DR
Lead brand communications and public awareness campaigns for BusPatrol.
- •BusPatrol is seeking a strategic and execution-oriented Senior Manager, Brand Communications to lead integrated brand communications initiatives that strengthen brand awareness, support customer program launches, and advance our mission of making school transportation safer.
- •Key Responsibilities Develop and execute integrated marketing strategies that increase brand awareness, support revenue growth, and align with corporate objectives.
- •Lead public awareness campaigns that educate communities and promote school bus safety across new and existing markets.
- •Serve as the marketing lead for customer implementations, partnering cross-functionally to develop communications strategies for every new program launch.
- •Develop customer success stories, case studies, testimonials, advocacy materials, and other communications that reinforce BusPatrol's mission and customer impact.
- •Provide strategic support and oversight for trade shows, conferences, webinars, customer events, and industry sponsorships.
- •Requirements Experience in marketing and communications.
- •Ability to work directly with customers, elected officials, school district leaders, law enforcement agencies, media outlets, and other public-sector stakeholders.
- •Strong collaboration skills and experience in a highly collaborative environment.
- •Excellent communication and storytelling skills.
- •Experience in developing and executing comprehensive communications strategies and public awareness campaigns.
Required skills
Presentation SkillsStrategic PlanningProject Management
Nice-to-have skills
Content MarketingDigital MarketingSEOSocial Media MarketingBrand MarketingCommunity Management
Domain expertise
edtech