Senior Marketing Lead, B2B
Branch Financial, LLCBundled Home company
Columbus, United StatesSenior
Gaingels
Greycroft
Weatherford Capital
Acrew
American Family Ventures
Anthemis
Marketing
About the role
TL;DR
Architect marketing strategy and execution for Branch's independent-agency channel.
- •Branch is looking for an experienced B2B marketer to own strategy and execution for our independent-agency channel.
- •This role involves architecting programs, tooling, and content to turn independent agencies into consistent, engaged partners.
- •Key Responsibilities Attract and activate agencies.
- •Build and run campaigns that bring in new independent agencies and move real producer behavior.
- •Build channel trust.
- •Lead structured brand efforts to grow the agency community.
- •Own events end to end.
- •From goal-setting through post-event nurture, including in-market programs that bring our leadership into a region to meet agencies face to face.
- •Sharpen the story.
- •Give agents a clear, one-sentence answer to "what is Branch," and build the content and sales tools that make it stick and help producers sell.
- •Architect HubSpot.
- •Own the data structure, segmentation, automation, and reporting.
- •You run the tool, you do not just use it.
- •Requirements Not specified
Required skills
Growth MarketingContent MarketingDigital MarketingSEOSEMPerformance MarketingEmail MarketingProduct MarketingBrand MarketingCommunity ManagementSocial Media MarketingDemand GenerationMarketing AnalyticsCopywriting
Domain expertise
insurtech
Tech stack
HubSpot