SEO Lead - CDD 13 months
BlaBlaCarShared Mobility company
Paris, FranceLead
Index Ventures
ISAI
Accel Partners
Cabiedes & Partners
Insight Venture Partners
VNV Global
Marketing
About the role
TL;DR
Lead SEO strategy, manage a team, and drive organic growth and conversion optimization.
- •BlaBlaCar is seeking an SEO Lead to define and implement a global SEO & GEO strategy to enhance organic growth across carpooling and new business lines.
- •This role involves improving organic performance and focusing on conversion rate optimization projects.
- •Key Responsibilities Own and execute a comprehensive Organic (SEO, GEO & SMO) strategy.
- •Manage a team of 2 SEO experts and foster ambition within the team.
- •Prioritize the backlog for an Engineering squad to deploy projects within CRO, SEO/GEO & UX.
- •Perform technical audits and performance analysis of websites to identify and resolve issues.
- •Develop and prioritize a web page optimization product backlog by leading an A/B testing program.
- •Requirements Strong understanding of Google's algorithms and SEO best practices.
- •Proven experience in managing SEO campaigns and achieving measurable results.
- •Good experience in maximizing visibility on Gen AI and optimizing for Agentic Conversion.
- •Knowledgeable on Web CRO and advocating for new techniques and technologies.
- •Ability to manage a small team and build cross-functional partnerships.
Required skills
SEOA/B TestingGrowth MarketingLLMs
Nice-to-have skills
Product Marketing
Domain expertise
travel
Benefits & perks
Hybrid working mode, Financial support for home office equipment, Additional maternity/paternity leaves, Healthcare coverage, Holiday, Meal plan policy, Transportation paid, Free unlimited carpooling & bus rides, Personal growth via trainings, mentorship, and internal mobility opportunities, Team building events, 1 day off per year to test our product
Tech stack
SEOA/B TestingGoogle AnalyticsGA4LLMs