Head of Live Ops | Betty CA
Courtside VenturesSports, Gaming company
London, United KingdomDirector
Dan Gilbert
WPP
Bruin Sports Capital
David Blitzer
Tony Ressler
Larry Fitzgerald
Operations & Strategy
About the role
TL;DR
Lead Live Ops to optimize player experience and drive retention.
- •Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
- •Betty Canada is a scale-up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023.
- •Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely.
- •Key Responsibilities Ensuring that players have the most rewarding and exciting experience possible Innovatively designing and testing promotional mechanics to drive retention and reactivation Constantly analyzing and improving the effectiveness of campaigns and the reward they give Proposing and delivering against reward budgets, consistently aiming to find new ways to beat performance targets Working towards improvement of each part of the customer journey from onboarding to reactivation Requirements Experience in roles in gaming ranging across CRM, Casino, Game Ops, Product and Analytics Strong understanding of player behaviors, segmentation and personalization strategies Proven ownership of key metrics, with a track record of driving player retention and revenue Numerically strong and capable of managing a budget whilst being able to identify how they can beat their targets Quantitative and Qualitative analytical capabilities, prioritizing metric-driven approaches to decision-making.
- •Experience in SQL or similar is a plus.
Required skills
SQLCRMProduct Management
Domain expertise
gaming
Benefits & perks
Competitive salary, Premium Health insurance, Career and skills development opportunities, Fun and collaborative team environment, New modern office space
Tech stack
SQL
