Product Marketing Manager
BenchlingR&D Platform company
San Francisco, United StatesManager
Fidelity Investments
Sequoia Capital
Altimeter Capital
Tiger Global Management
Benchmark
Lone Pine Capital
Marketing
About the role
TL;DR
Shape the market understanding, launch, and adoption of Benchling's AI platform for biotech R&D.
- •Benchling is seeking a Product Marketing Manager to define how its AI platform for biotech R&D is understood, brought to market, and adopted.
- •You will partner with Product, Sales, and Marketing to shape go-to-market strategy, positioning, and product launches.
- •Key Responsibilities Develop positioning, messaging, and go-to-market strategy for key platform areas.
- •Lead product launches from strategy through market introduction and adoption.
- •Own pricing and packaging strategy, including analysis and enablement.
- •Translate sophisticated capabilities into clear customer value for various stakeholders.
- •Create product narratives and enablement content for customer-facing teams.
- •Requirements 6+ years in product marketing or a related go-to-market role within B2B enterprise software.
- •Experience marketing complex or technical products, including data platforms, APIs, or AI products.
- •Proven ability to own positioning, messaging, product launches, and sales enablement.
- •Strong writing and storytelling skills to make complex ideas clear and compelling.
- •Deep curiosity and motivation to learn unfamiliar technical and scientific domains.
Required skills
Product MarketingGo-to-MarketProduct Strategy
Domain expertise
biotechdeeptechaideveloper-tools
Benefits & perks
Hybrid work arrangement, In-office collaboration