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Vice President of Product

Banyan SoftwareSoftware Portfolio company
United States$170,000 - $220,000Director
Saltoun Capital Partners
Norwest
Rock Creek Capital
Product

About the role

TL;DR

Lead product vision, strategy, and roadmap for a media software company.

  • As Vice President of Product Management, you will own Bitcentral's product vision, strategy, and roadmap at a company-defining moment for broadcast and media technology.
  • You will lead the evolution of Bitcentral from a trusted, established media software provider into a more modern, scalable, customer-led product company built for the next generation of broadcast and digital media workflows.
  • Key Responsibilities Own the product vision, strategy, and roadmap, ensuring priorities reflect customer needs, market dynamics, and Bitcentral's long-term competitive position.
  • Champion AI-first product thinking, identifying where automation, predictive insights, and intelligent workflows can create durable differentiation for customers.
  • Lead pricing, packaging, and business model evolution as Bitcentral transitions from perpetual license models toward recurring revenue.
  • Build and lead the product function, shaping the team structure, decision rights, operating cadence, and culture required for a customer-led product organization.
  • Communicate clearly with the CEO, Banyan Operating Partners, leadership team, and internal stakeholders on product performance, roadmap tradeoffs, strategic priorities, and market conditions.
  • Requirements Senior product leadership experience in a B2B SaaS, enterprise software, or vertical software company, with direct accountability for product strategy, roadmap execution, customer adoption, and product-market fit.
  • Demonstrated ability to make forward-looking product bets grounded in customer discovery, market data, usage signals, and long-term competitive positioning.
  • Practical AI product mindset, including experience shipping AI-embedded capabilities with measurable customer outcomes.
  • Strong commercial judgment, including experience with pricing, packaging, customer migration, and business model evolution.
  • Credibility with enterprise or institutional customers, including the ability to serve as the primary product voice in strategic customer relationships.
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Required skills

Product StrategyGo-to-MarketCustomer DiscoveryB2B SalesEnterprise Sales

Domain expertise

media

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