Customer Marketing Manager

Drive customer growth by architecting lifecycle journeys.

• •As the Customer Marketing Manager, you will act as the primary engine for customer growth by architecting lifecycle journeys that convert existing customers into multi-product power users.
• •You will own the expansion pipeline target, managing the full execution of cross-sell and up-sell campaigns.
• •Key Responsibilities Architect multi-channel expansion plays specifically designed for the complex hierarchies of DC-based organizations.
• •Design the strategic blueprint for high-touch DC activations, including legislative fly-ins, policy roundtables, and executive salons.
• •Identify expansion-ready signals by merging product usage, political calendar, and intent signals.
• •Requirements Minimum of 4 years of experience in demand generation or customer marketing roles, specifically within a B2B SaaS environment.
• •Expert-level experience with Marketo and Salesforce (CRM) is required.
• •Demonstrated ability to map customer journeys and identify usage-based expansion signals.