Head of Retailer Product Marketing

Owns retailer product marketing, simplifying Faire for retailers and growing their share of wallet.

• •You'll own retailer product marketing at Faire.
• •Your job is to make Faire simple for retailers, grow their share of wallet, and set the strategy for how we position and communicate Faire's value to them.
• •Key Responsibilities Own a sharp, consistent retailer narrative: set the strategy for how Faire communicates each core value prop, how those props reinforce each other to grow share of wallet, and when to message which products across the retailer lifecycle Lead the 'Opening Soon' initiative, our motion to acquire retailers opening new stores, and grow both the volume we acquire and how well we convert them Own go-to-market for complex retailer products end to end: positioning, messaging, and multi-channel execution Requirements Experience managing and developing product marketing ICs across career stages, knowing when to get close to the work and when to step back Deep GTM ownership for complex products, with direct responsibility for positioning, messaging, and multi-channel execution A builder who creates structure where none exists.
• •You build the framework or playbook that doesn't exist yet rather than waiting for someone to define the work