Demand Gen Marketer
FeatheryAI Automation company
United StatesMid
Index Ventures
Bain Capital Ventures
Portage Ventures
Allstate Strategic Ventures
Clocktower Ventures
Erie Strategic Ventures
Marketing
About the role
TL;DR
Drive pipeline and revenue through multi-channel demand generation strategies.
- •This is a high-ownership role that blends multi-channel demand generation strategy and execution, campaign development and performance optimization, experimentation across audiences, messaging, and channels, and close alignment with sales and product marketing.
- •Key Responsibilities Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships.
- •Build programs that generate qualified pipeline across target accounts in insurance and wealth management.
- •Translate product positioning into high-performing campaigns and messaging.
- •Drive inbound and outbound pipeline through creative and data-driven initiatives.
- •Partner with Product Marketing to align messaging, positioning, and campaign strategy.
- •Requirements 3-6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS.
- •Proven track record of driving pipeline and revenue through marketing programs.
- •Strong understanding of multi-channel marketing (paid, outbound, content, events, etc.).
- •Data-driven mindset with experience analyzing and optimizing campaign performance.
- •Ability to operate both strategically and tactically in a fast-paced environment.
Required skills
Demand GenerationGrowth MarketingContent MarketingDigital MarketingSEOSEMPerformance MarketingEmail MarketingProduct MarketingBrand MarketingCommunity ManagementSocial Media MarketingMarketing AnalyticsCopywriting
Nice-to-have skills
A/B TestingMarket AnalysisCustomer ServicePresentation Skills
Domain expertise
fintech
Benefits & perks
Competitive compensation and equity, Health, dental, and vision coverage, Unlimited PTO, Remote in US and Downtown Toronto office location for Canadian applicants, Office snacks and lunches, A supportive, low-ego team that values ownership and growth, Company offsite to connect and recharge