Growth and Business - Max and Wallet
CREDCredit Card company
Bangalore, IndiaMid
Sequoia Capital
Ribbit Capital
Tiger Global Management
DST Global
General Catalyst
Falcon Edge Capital
Marketing
About the role
TL;DR
Drive wallet and max growth initiatives through campaign execution and A/B testing.
- •You will be the hands-on driver of our wallet and max (rent & education) growth initiatives.
- •Working closely with product, design, marketing, and rewards teams, you’ll take strategic briefs, execute end-to-end campaigns across all in-app channels, and own A/B tests to optimize for business KPIs.
- •Key Responsibilities Launch and optimize campaigns across in-app banners, push notifications, email, and other owned channels, tied to business objectives.
- •Devise innovative growth campaigns that have the potential to shift baselines on the metrics you own.
- •Design, implement, and analyze A/B tests—from hypothesis through to rollout recommendations.
- •Dig deep into metrics, data, and user feedback to understand what is genuinely driving or stifling growth.
- •Use Mixpanel (or equivalent) and basic dashboards / SQL queries to track campaign performance and user behavior.
- •Requirements 1-3 years in product management or growth roles.
- •High energy, proven executional bias for action—comfortable owning the end-to-end “doer” work.
- •Strong analytical skills, with the ability to translate complex data into actionable insights.
- •Empathy for end consumers, with a focus on identifying and addressing their needs and pain points.
- •Strong attention to detail—ensuring error-free campaign setup.
Required skills
Growth MarketingA/B TestingSQLProduct Management
Domain expertise
fintech
Tech stack
SQL