Marketing Manager Taiwan
SpotifyAudio Streaming company
Taipei, TaiwanManager
TPG
Goldman Sachs
Northzone
Accel
DST Global
Founders Fund
Marketing
About the role
TL;DR
Lead Spotify Taiwan's marketing strategy and execution for user growth and brand engagement.
- •Spotify is looking for a Marketing Manager to lead our marketing strategy and execution in Taiwan.
- •This is a hands-on, high-impact role for someone who can set strategy, lead integrated campaigns, and make Spotify one of the most talked-about brands.
- •Key Responsibilities Own Spotify Taiwan's consumer marketing strategy, driving user acquisition and engagement.
- •Develop and execute integrated marketing campaigns across digital, social, out-of-home, experiential, and earned media.
- •Lead go-to-market planning for key product launches and cultural moments.
- •Localize global campaigns for Taiwanese audiences, ensuring cultural relevance.
- •Measure, analyze, and communicate campaign performance to regional leadership.
- •Requirements 6+ years of experience in consumer or brand marketing, with strong experience leading marketing initiatives in Taiwan.
- •Deep knowledge of Taiwan's music, entertainment, and cultural landscape.
- •Successfully led integrated marketing campaigns from strategy through execution.
- •Experience managing agencies and cross-functional stakeholders.
- •Fluent in both Mandarin and English, written and spoken.
Required skills
Brand MarketingGo-to-MarketSocial Media MarketingContent MarketingDigital MarketingMarket Analysis
Nice-to-have skills
Google AnalyticsGA4Looker Studio
Domain expertise
entertainment-musicmedia
Tech stack
Google AnalyticsGA4Looker Studio