Product Marketing Manager

Support product launches and drive customer adoption for Acorns' financial products.

• •Acorns is seeking a Product Marketing Manager to support the messaging, go-to-market strategy, and evergreen content programs that drive adoption across the Acorns and Acorns Early product portfolios.
• •Key Responsibilities Product Messaging & Storytelling: Support the development and maintenance of messaging frameworks that connect product capabilities to customer benefits across all touchpoints.
• •Go-To-Market Execution: Support end-to-end GTM execution for product launches, including creative briefing, channel coordination, and launch communications.
• •Voice of Customer Integration: Synthesize insights from research, customer feedback, and social sentiment into messaging recommendations to ensure we are speaking the customer's language.
• •Evergreen Content & Adoption: Maintain a library of evergreen assets—such as FAQs, value propositions, and app store creative—to improve product understanding and reduce trust barriers.
• •AI-Enabled Operations: Apply modern AI tools and workflows to improve the speed, quality, and consistency of product marketing deliverables.
• •Cross-Functional Collaboration: Partner closely with Product, Brand, Growth, Lifecycle, Research, and Compliance to execute initiatives that drive measurable customer adoption.
• •Requirements 3-5 years of product marketing experience, with a track record of supporting product launches (Consumer, fintech, or subscription experience preferred).
• •Strong communication and storytelling skills, with the ability to translate technical features into clear customer value.
• •Proficiency in using AI tools to support messaging development, content creation, or research synthesis.