Lifecycle Marketing Manager

Drive patient growth through personalized, multi-channel marketing campaigns.

• •As a Lifecycle Marketing Manager, you will be at the forefront of our patient growth strategy, using marketing technology to create personalized, multi-channel campaigns that drive high-volume patient enrollment and conversion.
• •Key Responsibilities Own the end-to-end execution of enrollment-focused lifecycle campaigns from brief to launch.
• •Architect, build, test, and deploy complex, automated enrollment journeys across channels like email, direct mail, SMS, and paid media.
• •Define and prioritize A/B and multivariate tests to continuously optimize the enrollment funnel.
• •Requirements You have 4+ years of proven experience building and deploying complex, multi-channel marketing automation campaigns focused on conversion and sign-ups.
• •You are deeply martech-savvy, understanding the full scope of how these systems work.
• •You hold certifications and/or deep experience with world-class ESP/Marketing Automation platforms like Braze, Iterable, or Adobe Journey Optimizer.