Technical Head of Brand

Owns brand positioning, voice, social presence, and launch copy for a developer tool.

• •Own Firecrawl's brand positioning and how it shows up in the world, including positioning, voice, social presence, and launch copy.
• •This role is crucial for making Firecrawl, a fast-growing developer tool, known and chosen by the market.
• •Key Responsibilities Own brand positioning end-to-end.
• •Write and ship launch copy, product announcements, and social posts for a technical audience.
• •Grow and manage presence on Twitter/X and LinkedIn.
• •Conduct competitive analysis and translate findings into clear messaging.
• •Shape the content calendar and own the cadence of outgoing communications.
• •Requirements 4+ years owning brand at a developer-facing or technical product company.
• •Strong writing skills, capable of producing sharp, opinionated short-form copy.
• •Proven track record of driving organic growth in search visibility and social reach for technical products.