Demand Generation Lead
AttioCRM company
New York, United States$185,000 - $225,000Lead
GV (Google Ventures)
Redpoint Ventures
Balderton Capital
Point Nine
01A
Headline Capital
Marketing
About the role
TL;DR
Lead demand generation strategy for mid-market and enterprise accounts.
- •Attio is seeking a Demand Generation Lead to build and scale the demand engine for mid-market and enterprise accounts, driving qualified pipeline growth.
- •Key Responsibilities Own demand generation strategy for mid-market and enterprise accounts.
- •Build and scale the account-based marketing (ABM) program.
- •Plan and execute field marketing initiatives, including events and executive dinners.
- •Manage lead qualification, scoring, nurture programs, and sales handoff.
- •Partner closely with Sales and SDRs to align on pipeline goals and campaign performance.
- •Requirements Proven track record in building and scaling demand generation or ABM programs in B2B SaaS.
- •Experience in a senior, high-autonomy role with cross-functional influence.
- •Strong understanding of lead scoring, funnel management, and sales handoff.
- •Excellent analytical skills and ability to use data to optimize performance.
- •Strong project management and organizational skills.
Required skills
Demand GenerationCRMSalesforceHubSpotMarketo
Domain expertise
martechproductivity
Benefits & perks
Equity, 25 days holiday, Apple hardware, Medical, dental, and vision coverage, 401K, Enhanced family leave, Team off-site
Tech stack
CRMSalesforceHubSpotMarketo
