About the role
TL;DR
Implements B2B/B2C marketing strategies, coordinates merchant campaigns, and supports sales teams.
- •Aplazo is Mexico’s leading “buy now, pay later” platform, seeking a Marketing Specialist to implement B2B and B2C strategies.
- •This role will coordinate merchant campaigns and support Key Account Managers, ensuring brand consistency and providing data-driven insights.
- •Key Responsibilities Plan and execute multi-channel marketing campaigns for merchants.
- •Collaborate with Key Account Managers to translate commercial objectives into marketing initiatives.
- •Develop and adapt marketing materials such as pitch decks, POP, digital assets, and email communications.
- •Ensure consistent application of Aplazo’s brand voice and visual identity.
- •Track campaign performance, merchant engagement metrics, and prepare post-campaign reports.
- •Requirements Understanding of basic B2B/B2C marketing campaigns, metrics, and strategies.
- •Knowledge of branding and how to develop and maintain a brand identity.
- •Analytical thinking with the ability to interpret data and draw insights.
- •Strong organizational skills and attention to detail.
- •Proven capability in utilizing AI to streamline operational flows.
Required skills
Brand MarketingContent MarketingDigital MarketingExcelPowerPointGoogle AnalyticsGA4Looker StudioProject Management
Domain expertise
fintechecommerce
Tech stack
ExcelPowerPointGoogle AnalyticsGA4Looker Studio