Social Media Specialist
AndelaTalent Marketplace company
RemoteMid
SoftBank Vision Fund 2
Spark Capital
Generation Investment Management
Chan Zuckerberg Initiative
Whale Rock
CRE Venture Capital
Marketing
About the role
TL;DR
Manage Andela's social media presence across paid and organic channels, focusing on LinkedIn and B2B platforms.
- •As the Social Media Specialist at Andela, you will manage our social media presence across paid and organic channels, with a strong emphasis on LinkedIn and other B2B platforms.
- •You will develop and implement strategies that grow Andela’s brand, drive audience engagement, and generate demand.
- •Key Responsibilities Manage Andela’s organic social presence across LinkedIn, YouTube, and other relevant B2B platforms.
- •Develop and maintain a social media content calendar aligned to marketing campaigns and company milestones.
- •Plan, build, manage, and optimize paid social campaigns to drive brand awareness and lead generation.
- •Track and report on key social media KPIs and use data to improve strategy.
- •Collaborate with content, design, and growth teams to ensure social assets are on-brand.
- •Requirements 3-4 years of experience in social media marketing, with a focus on B2B audiences.
- •Hands-on experience managing both organic and paid social programs, with essential LinkedIn expertise.
- •Track record of growing social audiences and driving measurable engagement in a B2B context.
- •Strong content creation skills and comfort with analytics platforms.
- •Proficiency with social media management tools such as Sprout Social.
Required skills
Social Media MarketingContent MarketingDemand Generation
Nice-to-have skills
Growth Marketing
Tech stack
Git