Demand Generation Manager
Afresh TechnologiesFresh Food company
San Francisco, United StatesMid
Spark Capital
Insight Partners
VMG Partners
Bright Pixel Sonae
Threshold
Food Retail Ventures
Marketing
About the role
TL;DR
Define and drive demand generation strategy for Afresh in the grocery market.
- •We're seeking a Demand Generation Manager to define and drive how Afresh shows up in the grocery market.
- •This is a high-ownership role at the center of our go-to-market.
- •Key Responsibilities Set and execute the demand generation strategy across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns.
- •Make smart investment calls across channels, recommending allocation, prioritizing spend, and partnering with the Head of Marketing to maximize pipeline impact.
- •Build account-driven GTM programs that engage a defined, named-account buyer set, designed for scale through AI-driven personalization, enrichment, and signal-based activation.
- •Flex programs across top, middle, and bottom of funnel as business needs shift.
- •Evolve our marketing stack alongside RevOps, bringing your perspective on the AI tools, agents, and workflows that should sit at the center of a modern demand engine.
- •Requirements Strong point of view on the AI tools and tactics shaping modern demand gen, and to evolve our stack with us.
- •Partner closely with Revenue Leadership and Sales, and manage an event coordinator responsible for pre-event logistics.
- •Work in tight partnership with our PMM team, shaping our positioning and content; you own how it reaches the right buyers, in the right format, at the right moment.
Required skills
Demand GenerationMarketing AnalyticsContent MarketingDigital MarketingEmail MarketingProduct MarketingBrand MarketingCommunity ManagementSocial Media MarketingA/B TestingProduct-Led Growth
Nice-to-have skills
SEOSEMCopywritingStrategic Planning
Domain expertise
fintech