Senior Manager, Lifecycle Marketing
Gen Digital Inc.Consumer Cyber company
New York, United States$180K - $200KSenior
Marketing
About the role
TL;DR
Drive activation and engagement for new LifeLock users to improve early life retention.
- •Drive activation and engagement for new users to LifeLock products, focusing on improving early life retention.
- •Key Responsibilities Identify opportunities to test welcome journeys for LifeLock customers.
- •Partner with Product to understand the onboarding experience and personalize member communications.
- •Test and learn what other channels are value adds and improve ROI of early life outreaches.
- •Partner with the US/XS pod to understand points in the member's early lifecycle that could provide opportunities for enhanced protection offerings.
- •Monitor and analyze customer usage patterns, engagement metrics, and product adoption to identify opportunities.
- •Requirements Bachelor’s degree in Marketing or related field. 8+ years working on a lifecycle program, preferably for a subscription-based product. 2+ years’ experience working on engagement and retention within a lifecycle program.
- •Highly analytical with proficiency in reporting tools, such as Adobe analytics, Power BI, or Amplitude.
- •Experience with a large scale MarTech tool
- •SFMC, Braze, or Iterable preferred.
- •Experience using AI in CSM workflow a bonus.
Required skills
Power BI
Domain expertise
cybersecurity
Benefits & perks
401(k) match, health insurance options, disability coverage, life insurance, unlimited paid time off
Tech stack
Power BI