Integrated Campaigns & ABM Lead

Lead integrated campaigns and ABM strategy to drive enterprise awareness and pipeline.

• •Cursor is seeking an integrated campaigns leader to build its enterprise marketing function from scratch.
• •This role will define marketing plays, run demand generation programs, and own the ABM strategy to drive enterprise awareness and pipeline.
• •Key Responsibilities Own integrated campaigns strategy for new Enterprise accounts, coordinating across channels to drive measurable pipeline.
• •Create and own the strategy for a full-funnel ABM engine with clear pipeline attribution and ROI reporting.
• •Build and operate marketing programs that attract net new enterprise buyers from first touch through closed-won.
• •Develop and steward Cursor's enterprise content narrative and establish an editorial calendar.
• •Own the customer storytelling program, identifying and amplifying customer case studies and testimonials.
• •Requirements 8+ years of B2B marketing experience, with a focus on content, integrated campaigns, or demand generation at a high-growth enterprise software or developer tools company.
• •Proven experience building and leading a marketing team.
• •Strong editorial instinct and ability to shape a point of view and hold the line on quality.