Business Analyst (GTM)
AddiBuy Now, company
Bogotá, ColombiaMid
Andreessen Horowitz
Union Square Ventures
GIC
Citius
BTG Pactual
Monashees
Operations & Strategy
About the role
TL;DR
Drive supply growth for Addi Marketplace by managing data-driven prospecting.
- •Drive exponential supply growth for Addi Marketplace by building and operating a structured, data-driven prospecting engine.
- •Key Responsibilities Achieve a qualified merchant pipeline by Month 6 by building automated scraping and gap-analysis scripts to trigger precision lead generation for the Hunter team.
- •Reach a blended CVR (Lead → Meeting) through the implementation of multi-channel AI-assisted outreach sequences, ensuring 100% alignment with the monthly onboarding targets.
- •Maintain a contactability rate by deploying automated prospecting flows (WhatsApp Business API, LinkedIn, and Phone) that capitalize on LATAM-specific channel dominance.
- •Maintain data quality in Salesforce (critical fields: NIT, Category, Tier, Contact) by implementing weekly automated enrichment and de-duplication audits via tools like Clay or Apollo.
- •Reduce the lead-to-first-Hunter-contact time to <24 hours by automating handoff workflows and CRM alerts, capturing merchant intent while it is at its peak.
- •Requirements Strong analytical skills and experience with data analysis tools.
- •Proficiency in Python and SQL for data manipulation and analysis.
- •Experience with data visualization tools like Tableau or Power BI.
- •Familiarity with CRM systems, particularly Salesforce.
- •Excellent communication and project management skills.
Required skills
PythonSQLSalesforceTableauPower BIProject Management
Domain expertise
fintech
Tech stack
SalesforcePythonSQLAirflowdbtPandasNumPyTableauPower BILookerSnowflakeDatabricksFivetranDagsterPrefectApache KafkaApache FlinkTensorFlowPyTorchscikit-learnKerasOpenAI APIAnthropic APIGemini APILangChainHugging FaceComputer VisionNLPLLMsMLflow