CRM Manager

Drive upsell and cross-sell opportunities, reduce churn, and improve customer satisfaction.

• •Babbel is hiring an experienced CRM Manager, a performance marketer to join our team in our New York City office.
• •Key Responsibilities Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities and reduces churn.
• •Lead the end-to-end development, deployment, and continuous optimization of personalized high-value customer journeys that improve conversions and long-term customer value.
• •Identify and implement new retention programs to improve customer satisfaction and lifetime value.
• •Requirements Minimum 4 years of CRM experience in a high-volume, retention-focused role; experience in a B2C subscription-based tech company is a plus A strong understanding of international markets and corresponding customer behaviors Hands-on experience with building and optimizing retention-focused email, in-app, and push marketing campaigns