About the role
TL;DR
Lead web strategy for ACLU’s Communications & Marketing Department.
- •The ACLU seeks applicants for the full-time position of Associate Director, Web Strategy in the Communications & Marketing Department of the ACLU’s National office in New York, NY.
- •This is a hybrid role that has in-office requirements of two (2) days per week or eight (8) days per month.
- •This is a 1-year term-limited position.
- •Key Responsibilities Reporting to the Director of Web Strategy, the Associate Director, Web Strategy will be responsible for representing the Web channel in the Communications & Marketing Department’s planning and execution of omni-channel communications and marketing campaigns.
- •Working in close collaboration with the Strategic Communications team within the Communications & Marketing Department, the Associate Director, Web Strategy will lead collaborative UX discovery processes to clearly identify campaigns’ target audiences and goals, then align on the most optimal UX and content strategies to meet those goals within time and scope constraints.
- •The Associate Director, Web Strategy will oversee a Digital Producer, interface with internal creatives, and engage vendors to produce content for campaigns, and ultimately execute the tactics and strategies that ladder up to and advance department goals.
- •Requirements Provide strategic recommendations, guidance, and insights within the Communications & Marketing and National Policy & Advocacy departments that inform decision-making and drive digital success.
- •Partner with Communications Strategists and National Policy & Advocacy team members to craft UX and content strategies that will advance programmatic goals and drive performance metrics (e.g., digital advocacy actions, email/volunteer signups, donations, event registrations, toolkit downloads).
Required skills
Content MarketingDigital MarketingSEOProduct MarketingBrand MarketingCommunity ManagementSocial Media MarketingDemand GenerationMarketing AnalyticsCopywriting
Domain expertise
nonprofit