Sr. Growth Marketing Specialist
FélixRemittances company
CanadaSenior
QED Investors
Castle Island Ventures
Switch Ventures
HTwenty
Monashees
General Catalyst Customer Value Fund
Marketing
About the role
TL;DR
Drive acquisition performance and growth for a product category through hands-on marketing execution and data analysis.
- •Reporting directly to the Director of Growth Marketing, you will be both a hands-on operator and a real thinking partner.
- •You will be in the ad platforms daily, launching campaigns, briefing creative, and testing landing pages, and you will have a genuine say in where we place our next bets.
- •Key Responsibilities Take full ownership of acquisition performance for your product category.
- •Hands-on data analysis to understand unit economics and growth efficiency.
- •Build, launch, and optimize campaigns across Meta, Google, YouTube, and emerging channels.
- •Run a forward-looking queue of creative, audience, and landing page tests.
- •Partner with creative strategists to develop performance creative.
- •Requirements 4+ years in growth or performance marketing.
- •Direct, hands-on experience managing meaningful budgets in Meta Ads, Google Ads, YouTube.
- •Experience briefing and iterating on performance creative.
- •Working knowledge of A/B testing methodology and CRO fundamentals.
- •Strong analytical skills in Excel/Google Sheets plus a BI or product analytics tool.
Required skills
Growth MarketingPerformance MarketingExcelA/B Testing
Nice-to-have skills
SQLLooker
Domain expertise
healthcare
Benefits & perks
Full medical, dental and vision benefits, Maternity/paternity policy, 4 weeks vacation, Competitive compensation, Stock option grant, Remote first, work from anywhere in Canada
Tech stack
ExcelLookerSQL