About the role
TL;DR
Owns end-to-end demand engine, driving qualified pipeline and revenue.
- •The Head of Demand Generation owns Easygenerator’s end-to-end demand engine, driving qualified pipeline and revenue.
- •Key Responsibilities Own paid, organic, website, and conversion channels.
- •Translate growth targets into clear priorities and roadmaps.
- •Deliver predictable marketing-sourced pipeline while balancing short
- •and long-term growth.
- •Lead website structure, messaging, UX, landing pages, and CRO.
- •Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
- •Requirements 5+ years in B2B SaaS digital growth; 2+ years team leadership.
- •Proven pipeline growth and €2M+ budget ownership.
- •Strong expertise in paid, CRO, and SEO/GEO.
Required skills
Demand GenerationSEOAnthropic APIStrategic PlanningMarketing AnalyticsBusiness DevelopmentSalesProduct MarketingProduct-Led Growth
Nice-to-have skills
Growth MarketingPerformance MarketingEmail MarketingSocial Media MarketingA/B Testing
Domain expertise
edtech
Tech stack
Anthropic APISEO
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