CRM Marketer

Drive lifecycle marketing campaigns to activate, engage, and retain Tutors on the Preply platform.

• •Preply is seeking a CRM Marketer to drive high-impact lifecycle marketing initiatives and tactical campaigns.
• •This role focuses on activating, engaging, and retaining Tutors to ensure their success on the platform.
• •Key Responsibilities Design and optimize lifecycle marketing campaigns across Email, Push, and in-Product channels.
• •Own end-to-end campaign execution, including segmentation, A/B testing, and performance analysis.
• •Analyze CRM performance using tools like Looker and Amplitude to drive optimizations.
• •Collaborate with Product, Data, and Creative teams to enhance customer experience.
• •Requirements 5+ years of experience in CRM Marketing roles in large B2C tech or e-commerce companies.
• •Hands-on experience designing and executing multi-channel CRM lifecycle programs.
• •Data-driven mindset with expertise in analyzing campaign performance and user behavior.
• •Proven experience with CRM tools and ESPs, including complex A/B testing.